Wendy’s 404 BurgerTime
we created a game for the wendy’s 404 page as an easter egg
Screen-recording of Wendy’s 404 BurgerTime on launch week.
THE IMPACT
THE 404 game has received ongoing recognition, reflecting positively on the wendy’s brand.
feature on the take out
feature on getresponse
feature on mashed
“Instead of resorting to a generic 404 design and copy, the international fast-food chain’s 404 page shows their brand’s personality to the fullest. The copy is full of food puns, reminding the user subtly that Wendy’s burgers are fresh. The site gives you three options – to view Wendy’s menu, find jobs, or stay and play a cute and simple Wendy’s-themed platformer game that, I’ll admit, made me want some nuggets and fries.”
THE WORK
INSPIRED BY THE 1982 ARCADE BURGERTIME, WE CREATED A WENDY’S BURGERTIME.
We added a Wendy’s BurgerTime to the 404 page as a pleasant surprise to users in a low point of the website experience.
Above: Mobile breakpoint of Wendy’s BurgerTime on the 404 page.
Below: Wendy in 16-bit style.
my contribution
i advocated to put this game on the 404 page.
A developer started working on the Wendy’s BurgerTime as a passion project, and I saw it as an opportunity to enhance the 404 page.
HIGHLIGHT OF MY CONTRIBUTIONS
collaboration & teamwork
FT. photos of my colleague and I mapping out a game plan
Spacing out the board to support 4 food items.
Listing out the priority of remaining assets needed.
ux design, storytelling, copy-writing
FT. DESIGN PROPOSAL TO SHOWCASE THE POWER OF STORYTELLING
Above: Image of Wendy’s marketing of the 4 for $4 deal, sometimes referred to as the 444.
Below: Assets representing the Wendy’s 4 for $4.
visual design
FT. sprites of the developer (“EB”) and designer (myself) for the wendy’s burgertime
Above: Easter egg within the easter egg — the developer & the designer in 16-bit style.
Below: Detail view of us with our initials, “EB” & “JY".
