Spice Season
I designed the branding for a thai-fusion l.a. restaurant in 2015.
Above: The logo featuring a salt/pepper shaker cap + hidden “S” for Spice Season.
Below: My hand-drawn illustrations paired with client-provided photos.
The work
the brand centered around the playful personality of the restaurant owner.
The client wanted a casual, goofy, experimental feel for the restaurant. He was playful. The food was playful. The branding needed to be playful. The client provided food photography. I provided the visual direction.
Mischievous hand-drawn illustrations tied the pages together.
Above: Menu page with starters labeled as “Quick Ideas.”
Below: Menu page with lunch/dinner labeled as “Main Ideas.”
my contribution
i worked directly with the client to provide the logo, direction, illustrations, and original photography (excluding food photography).
Above: Menu page with sides & dessert, featuring original photography and illustration.
Below: Back of menu.
The impact
spice season had a successful opening in 2015, survived covid-related restaurant closures, and even opened a second location in glendale, California.
Above: Screenshot of the website in 2023, still incorporating original branding.
Below: The “Locations” page of the website in 2023.
